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iTouch has created scaleable and robust technology solutions to support
its highly diversified business. The platforms allow the supply of
products and services across multiple distribution channels and
territories. Its platforms include sophisticated CRM, reporting,
content management, billing and user profiling functionality. The
unique CRM functionality utilised by iTouch allows marketing staff to
undertake detailed analysis of the effectiveness of marketing campaigns
as well as place personalised online advertising and content categories
for individual users on the Portal or MusicShop offerings. This is both a source
of competitive advantage to iTouch and a significant value-add for our
clients. Handset Research The technological expertise of iTouch extends into mobile handset research and development activities that enable it to anticipate opportunities in handset and network technology and media formats. A large and centrally maintained database of handset specifications and extensive testing and quality assurance processes help iTouch ensure that its mobile content is compatible with a wide range of handset models. iTouch places emphasis on ensuring that solutions are available for all generations of handsets through multiple mark-up languages. Content Management Content management solutions allow for content providers to interact fully with iTouch systems to manage their own content portfolios if so desired. Metadata is recorded against all music content which further facilitates sophisticated content management functionality. Content supplied externally is also able to be seamlessly integrated into iTouch’s technology allowing users to be presented with a single interface containing consolidated content from an unlimited number of providers. Development Centres iTouch has devised specialised technology centres to support the different requirements of the three business divisions. iTouch has found decentralised, dynamic centres with local development teams to be the most efficient approach to supporting its B2C business and has established local platforms in Australia, Austria, Brazil, Mexico, Portugal, South Africa and Spain. The B2B channel utilises these platforms as well but also leverages outsourced technical solutions where better suited as well as specialist solutions developed in-house to facilitate interactive TV and corporate messaging solutions. iTouch has two principal technology centres supporting the B2O distribution channel. One (based in France) provides the mobile content download solution to carriers and the other (based in Australia) the corporate messaging and prepaid airtime recharge solutions. iTouch’s B2O platforms are capable of being rapidly adapted and integrated to carriers’ gateways, billing systems, rendering engines and messaging platforms. Connectivity and Billing iTouch maintains direct premium SMS connections with carriers on a global basis and utilises connectivity aggregators for smaller operations or where preferential out-payments are obtainable. Other methods of billing users utilised by iTouch include credit/debit card, IVR, premium WAP, Paypal and direct bank deposits. Reporting Reporting is real time and dynamic. iTouch is capable of providing its carrier clients with reports showing content downloads by title, artist, record label and handset type. For the B2C business division, real time monitoring screens allow marketing managers to instantly assess the performance of specific advertisements and make rapid adjustments to products, content or marketing plans. |