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iTouch organises its product and service
offerings into six
complementary product verticals, specifically, Music, Infotainment,
Community, Visual, Messaging and Gaming. Products are developed
internally leveraging iTouch’s innovative technical resources. Music The iTouch music product vertical includes ringtones in a wide variety of formats including real tones, full track downloads, ringback tones, video tones and mobile karaoke. All of the above products allow mobile users to add a high level of personalisation to their mobile phone and increasingly use their device as a portable digital music player capable of purchasing music wirelessly. iTouch licenses music from the rights holders through local and global agreements and optimises this content to make it suitable for mobile devices. iTouch has developed an offering called MusicShop which is a turnkey solution supplied to carriers to facilitate a full portfolio of mobile music downloads. Unified web, WAP and iMode interfaces are provided to the carriers' customers with each user presented with customised content uniquely generated based on their historic browsing patterns and purchases. MusicShop also includes a content management system which integrates content from other third party providers and the solution facilitates simultaneous delivery of purchases to both the mobile phone and the PC. Infotainment iTouch’s infotainment products are fun and simple text-based products where content is developed in-house by iTouch’s teams of local content editors. Real-time information products include a wide portfolio of alerts such as news, sports scores and lottery results. Entertainment and novelty products include poems, horoscopes and love calculators and mobile directory services allow mobile users to search for phone numbers and addresses of both individuals and businesses. These products have been marketed with great success and are extremely popular with users. Over time, these products have evolved to take advantage of the increasingly media-rich capabilities of mobile phones. Community iTouch has developed a range of mobile products that create and sustain various communities of mobile users and are primarily offered through iTouch's web portals. These products exploit the unique potential of communications for real-time, interactive messaging between peers through forums, chat rooms and discussion groups. Blog sites where users can publish their own content, mobile enabled dating and peer to peer chat and instant messaging using SMS and mobile internet based platforms are all provided. The services uniquely combine web, WAP, SMS, java and MMS technologies to add rich functionality to the messaging experience such as friend finders, flirting and the ability to create personal profiles. Community products provide iTouch with significant repeat customer activity. Visual iTouch offers an extensive portfolio of products and services that take advantage of the increasingly sophisticated graphic capabilities of mobile phones, including 3G “mobisodes” which are one-minute TV dramas created specifically for mobile phones, dynamic wallpapers where users can choose from a catalogue of template images and add their name or text to create a unique, customised wallpaper, video solutions for TV stations that allow them to stream to 3G handsets highlight clips of programs such as Big Brother and Pop Idol and MMS greetings where users can create and send personalised MMS greeting cards to friends and relatives. As 3G handsets become increasingly commonplace, iTouch expects demand for richer graphic and video content, such as mobisodes and reality TV show video clips, to increase proportionately. iTouch believes it has a major opportunity to provide media owners with a service delivery platform for such products through having an established technology asset and the ability to present diverse content and services to the user through a single unified interface. Messaging iTouch provides carriers, broadcasters and enterprises with messaging solutions, including applications that allow users to send SMS text messages directly from their email clients, a web based interface or desktop application. Solutions that allow broadcasters to deliver text-to-TV products or run SMS based interactive TV programming incorporating voting, polling, quizzes and competitions and lowest unique auction solutions where users can bid for prizes are also provided by iTouch. iTouch believes that its portfolio of messaging solutions has tremendous potential as increasing numbers of broadcasters on a global basis continue to look for ways of monetising broadcast content through innovative, interactive services. Gaming iTouch has distribution agreements with many of the world’s leading Java game developers and has built a portfolio of over 1,500 games that are on sale across its geographic territories. iTouch has also introduced a unique Game Shop product for carriers which provides them with a unique 3G web and WAP storefront to facilitate the sale of mobile games. The solution is turnkey and is able to seamlessly integrate into a carrier’s existing web and WAP portal offerings. Advanced CRM functionality presents the user with suggested content items, personalised category lists, etc based on their historic browsing and purchasing patterns. |