In 1995 our current CEO, Wayne Pitout, and Avi Azulai, founded a company, now called iTouch South Africa that began an SMS service in the region.

In 1996 iTouch South Africa began developing and operating value-added mobile services with Vodacom securing an agreement in April 1997 to develop services exclusively for the carrier.

iTouch South Africa started services with Independent News & Media in South Africa, taking a 70% equity stake in the business by 1998.

iTouch plc was incorporated in January 2000 in England and Wales as the holding company for three operating companies - South Africa, Ireland and the United Kingdom.

During the first half of 2000, iTouch plc also incorporated iTouch New Zealand and iTouch Australia, and created a 50:50 joint venture in Israel.

iTouch floated on the London Stock Exchange in August 2000 at a price of 70p per share, raising £42.5m (net).

In 2001, iTouch plc acquired 75% of Telequity, one of the top five corporate IVR providers in Australia, purchasing the remaining 25% in June 2002. Later in 2001, iTouch acquired certain assets and brands of the Interactive Media and Content division of Thus plc.

iTouch plc acquired the business of Telescope UK Ltd in August 2002 and also bought m4 Group Limited, a UK based Mobile Data business in November of the same year.

In June 2003 iTouch announced the acquisition of Movilisto SA, Spain's leading provider of Premium SMS services. The acquisition was approved by the company at an EGM on June 2 2003.

In December 2003, the Group raised £4.0m before expenses through a placing for cash of 14,545,454 new ordinary shares of 1p each.

A content agreement and €8.0m funding by Japanese partner For-Side took place in August 2004.

iTouch acquired Jippii Mobile Entertainment, a pan-European provider of mobile entertainment services, in September 2004 for €12m cash.

In May 2005, the Group was acquired by the Japanese listed For-side.com for £179.6m.

Since the acquisition by For-side iTouch acquired sms.at, Austria's leadind youth portal and expanded its presence in Latin America with two acquisitions, one in Mexico and the other in Brazil (mFun). Whilst part of the For-side group, iTouch has integrated a number of other businesses into its operations.  They include:

- Akumiitti, a Finnish based company providing a broad selection of mobile entertainment services and content for Orange in the UK and Meteor in Ireland

- Mobivillage, based in France, provides a mobile music portal, including full track downloads, ringtones and images, for SFR (Vodafone) in France, Proximus in Belgium and Vodafone Czechoslovakia as well as a web and WAP games portal for Orange in France and Mobistar (Orange) in Belgium

- Telitas, based in Norway provides interactive TV services for SBS across the Benelux and Scandinavian territories

In March 2007, the founders of iTouch and Movilisto completed a management buyout of the Company from For-side of Japan. The financing syndicate was led by US-based Oak Investment Partners who have a track record of success in the interactive media, infrastructure and mobile internet sectors.

In July 2007, Buongiorno acquired 100% of iTouch. With the acquisition of iTouch, Buongiorno has become the world’s No. 1 provider of mobile entertainment, with 38 offices conducting business in 53 countries, direct connections to more than 100 telecoms carriers throughout the world, and with access to over 2 billion mobile users. It also ranks among the top three mobile entertainment companies in 8 of its largest markets.